And how can it improve the customer journey?
The Digital Ticket simplifies the customer service process by replacing physical tickets with a digital version, accessible directly on the customer’s smartphone. With this solution, the user can join the queue without needing to be physically present, monitor their place, and receive automatic notifications when it’s their turn. The impact of this technology goes beyond convenience for the consumer, offering significant benefits for managers looking to optimize their services.
The user experience:
With the Digital Ticket, the customer becomes more autonomous. They can remotely register for service, monitor the progress of the queue on their phone, and receive alerts when their turn is approaching. This flexibility reduces the need to stay on-site, allowing the customer to make better use of their time and making the waiting period feel less tedious.
There are two easy ways to access the Digital Ticket:
QR Code: The customer scans a QR code displayed on the kiosk or signage, instantly receiving their digital ticket on their smartphone.
Web link: Alternatively, the customer can access the digital ticket through a web link provided by the service.
If the company offers a self-service kiosk, the customer can choose between a paper ticket or a digital ticket. After scanning a QR code displayed on the kiosk’s screen, the customer can easily join the queue digitally, without the need to print anything.
In addition to being practical, the Digital Ticket appeals to customers who value sustainability by eliminating paper usage. The entire process is digitized, streamlining the customer experience and aligning with eco-friendly practices.
The manager’s perspective:
With kiosks such as the Tiik 7 and Tiik 15, consumers enjoy the flexibility of choosing between physical or digital tickets.
Meanwhile, digital displays showing queue progress ensure that customers are always informed, reducing anxiety and improving the perceived waiting time.
Finally, the Digital Ticket helps reduce operational costs by eliminating the need for paper and printing equipment. Additionally, with digitalization, managers gain a clear view of peak service times, enabling more strategic planning.
Industries where the Digital Ticket can be applied:
The Digital Ticket is a versatile solution that can be used across various industries. Some key sectors include:
Retail: Stores and shopping centers can offer the Digital Ticket for checkout lines, customer service, or specific services such as technical support.
Healthcare: Hospitals, clinics, and labs can use the Digital Ticket for appointment scheduling, exams, and emergency services, ensuring more efficient queue management.
Public Services: Government agencies providing in-person services, such as document issuance or citizen assistance, can speed up the process with the Digital Ticket, avoiding long waiting times.
Banks and Financial Institutions: To organize service in bank branches, the Digital Ticket offers customers a more efficient way to be served, with less waiting time and greater control over the flow.
Restaurants and Food Services: In the food service sector, the Digital Ticket can be used for table reservations or to organize waiting lines, allowing customers to enjoy their time while they wait.
Entertainment and Events: At events or amusement parks, the Digital Ticket can be used to manage queues for attractions or entry, improving the experience for visitors.
